nike air max 90 black hologram sparkle

Nike (NYSE: NKE), the world’s largest sportswear manufacturer, posted second-quarter results for the year 2017, with net profit up 7% to $ 842 million in the three months to November 30, 2016 (About 5.837 billion yuan), revenue rose 6% to 8.18 billion US dollars (about 56.706 billion yuan), higher than Wall Street expected 80.9 billion US dollars. This is Nike for 28 consecutive quarters to maintain growth. The same day, Nike’s stock price by this good news, rose 1.7 percent to 52.67 US dollars. But this year, Nike’s stock has fallen more than 17%, far running up the Dow and the industry average. Investors are concerned that new and existing competitors, including Adidas, Under Armor and Lululemon,nike air max 90 black hologram sparkle, have caused trouble in Nike’s North American headquarters. This quarter, Nike’s revenue in its most important North American market grew 3% to $ 3.65 billion, despite the absolute value in sales remained ahead, but the two major competitors in the last quarter have recorded double-digit growth . At the same time, as investors assess the future sales trend of an important data, Nike’s future orders growth is not as expected. The second quarter of Nike orders for the future growth of 2% (in fixed dollars), lower than Wall Street analysts expected before 5.2%. Although Nike management said the company’s future orders data does not contain Nike’s Converse brand, golf equipment and some other products, and the actual sales trend relevance is not large, but investors do not buy this argument. Basketball is still the most important business area of ​​Nike, in the May 2016, the previous quarter for its contribution to 5.1% of sales. However, Andma and NBA star Stephen Curry (Stephen Curry) introduced the joint paragraph boots seem to be more sought after by basketball fans, which brought Nike to no small pressure.
Nike’s response is the introduction of the new price is relatively cheap shoes Jordan 31 and Kobe A.D .. “Basketball is now in a much healthier position than it was 18 months ago.” Trevor Edwards, president of the Nike brand, said during a conference call that the basketball business is recovering after a series of strategic moves and is expected in May 2017 After which growth will resume. Nike’s gross margin fell to 44.2 percent in the quarter, falling for two consecutive quarters, as North America’s promotional efforts and global inventory levels are on the rise, as production costs increase, the dollar strengthens, and retail prices rise. Bloomberg analyst Chen Grazutis pointed out that this means that Nike will be more dependent on discount sales to get sales growth, which the company is not a good sign. In other markets around the world, Nike in Japan and the Greater China region maintained a good sales growth, respectively, an increase of 16% and 12%. Sales in Central Europe and Western Europe slowed to 1% and 7%, respectively, as a result of declining tourism due to geopolitical turmoil. It is noteworthy that, in terms of channels, including self-owned terminal stores and the official network business, including DTC (direct-to-consumer) channel growth rate than the overall level. This quarter, Nike’s electricity business order volume increased by 46%, DTC channels, the overall growth rate of 23%. CEO Mark Parker believes that Nike in the future there is still much room for development. In addition to continuing to invest in network channels, Nike this year in New York’s SOHO area to open a giant-level flagship store. This five-storey flagship store area of ​​more than 5000 square meters, with basketball, football, running and other types of experience area.